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segunda-feira, 18 de junho de 2012

An Italian Home delight in Brazil, MACEF International Home Show


MACEF International Home Show is one of the largest home exhibitions focused on Italian household brands. The exhibition commence on 19th until 21st June, 2012 at Transamerica Expo Center

The Brazilian admiration on Italian products is well noted. The Italian products have received high appreciation for its fabulous and delicate designs. It is an engineering delight with portrayal of connoisseur Italian craftsmanship. The materials used are of high quality with less intricate joints, durable and magnificent finishing


MACEF International Home Show, Brazil is organized by Fiera Milano in partnership with FM Publicações and Cipa Eventos Ltda

This exhibition will offer visibility, overview of entire supply chain, receive feedbacks, identify competitive edges, meet producers, craftsmen and brand positioning. It will be an excellent opportunity to buy and gather ideas to enhance your home

Date: 19 -21 June 2012
Timing:  10:00am - 8:30pm
Venue: Transamerica Expo Center, São Paulo




quinta-feira, 14 de junho de 2012

The “People of the Axe", Yawanawa

The Yawanawa are the indigenous tribe from the Amazon (western) region, spread across Brazil, Peru and Bolivia. They are currently concentrated in Tarauaca region in Acre (Brazil) surrounded by dangerous ranchers/farmers who constantly pour threats to their survival. In Yaminawá language, Yawanawa signifies as "People of the Axe".

The Yawanawa rituals, dances, songs, clothing, art works and body painting are of unique significance and popularity. The Shamans, the masters of holy medicines are known for assembling medicinal and sacramental plants to cure various diseases like insomnia, snake bite, fertility, skin diseases, fever, body pain, diarrhea and a list of diseases.

The tribe had a longing history of struggle for restoring cultural traditions and preserving the Amazonian rain forest from illicit occupation. The Yawanawa had vulnerable and yet nasty "tug of war" against the rubber extractors/loggers and farmers (cattle, soybeans..etc.). During this period Yawanawa were made slaves, and underwent intense suffering, but they managed to get rid of the cradle and had their land demarcated in the Acre state in Brazil.

Apart, for over 3 decades the tribe had invasions by the religious missionaries who destroyed their cultural and religious traditions. The missionaries shunned (banned) the Shamans and were sent exile into the deep forest. Eventually, the Yawanawa was able to tacitly dismiss the missionaries and brought back the exiled shamans  

The Project Yawanawa is an initiative to preserve and demonstrate the cultural essence of Yawanawa tribe and also the Amazon related issues faced by other tribes, flora and fauna. The project consists of a group of people from various backgrounds with similar interest and their objective is to generate a revenue source aiming at the empowerment of Yawanawa by not damaging their rituals, heritage and lifestyle. The project is structured into various phases with clear objectives and the project requires support from individuals or corporates through donations or other sources. Various programs have been installed like exhibitions, presentations and courses which focus on the ethnic practices, medicines, artwork and traditions.

Every year a large area of rainforest disappears and the proportion of the destruction is unimaginable. The colossal destruction is triggered in a motive to boast the economic growth and the Brazilian government has done little. The Amazon rainforest is an integral part of the ecology and living beings associated with them. It is our responsibility to protect this precious rain forest and provide sustainable solutions.    






quarta-feira, 13 de junho de 2012

1st alternative, holistic and complementary therapy exhibition in Brazil


In June Brazil will witness a major event for first time, exclusively dedicated to the alternative, holistic and complementary therapies in Brazil. The event is expected to attract over 10 million people from all over the Brazil and outside Brazil as well. This will provide an opportunity to the visitors to take a glance and also experience some of these techniques.. The event will happen on 23, 24th June 2012 at Centro de Exposições Imgrantes, Rodovia dos Imigrantes, KM 1.5, São Paulo between 10:00 am to 10:00pm
The alternative medicine and its associated therapies had a snail start in Brazil and for many decades it had been in the backyards of the mainstream health industry. Meanwhile with increased health consciousness and the current economic boom this segment is rapidly keeping in pace. In the run, many foreign therapies has been imbibed into the mainstream therapies like acupunture, reiki ..etc .  In respect to opportunities, this segment generates jobs, sales, international transactions, marketing and so on. 

The main objective of this event is to demonstrate various natural therapies like acupuncture, Ayurveda, aroma therapy, homeopathy, reiki, naturopathy, massages, yoga and huge lists. This will drive a  close encounter between the visitors and practitioners. Many programs like speech, demonstration of work, presentations  will take place in various auditorium simultaneously (http://www.exposaudealternativa.com.br/programa.htm ). In addition, the practitioners can capture an overview on the demands, receive feedbacks, experiment and promote their work. 

Date : 23, 24th June, 2012
Time: 10:00 am - 10:00pm
Entry: R$15,00 (For students and elders (above 60) pay half ticket )
Parking: is available at the exposition
Address: Centro de Exposições Imgrantes, Rodovia dos Imigrantes, KM 1.5, São Paulo
Note: There will be free transport from metro Jabaquara to the exposition


terça-feira, 29 de maio de 2012

Banking phenomenon in Brazil


Brazil is in the brim of economic explosion, triggered by a chain of events like government reforms, global participation, increased exploitation of natural resources and imports/exports. Some of the key segments are financial services, mining and exploration, real estate, biofuel (ethanol), automobiles, paper pulp, meat and juice, exports/imports and information technology.

One of the notable achievements was represented by Brazilian banks. Brazilian banks were unscathed or literally escaped the financial crisis of 2008, or yielded higher benefits from the crisis. It was a simplistic sign of economic strengthening and continued the favorites of foreign direct investments.  The Brazilian banks had exponential transformation in the last decade and had already registered footprints globally. The Central bank and government of Brazil has shown immense interest and crafted strong regulatory policies, indicators and were monitored rigorously. Apart from the reforms, the bank enabled channels to bridge the gap between customers, investors and merchants which received tremendous appreciation and trust from the customers and investors. Along, the banks provided huge job opportunities and active participation in transforming social conditions.  

Brazilian banks are one of the most advanced with cutting edge technology, increased efficiency, plethora of products and services, elaborate network of service centers and internet banking. Incidentally banks have become aggressive, competitive, creative and concentrated. The industry is prominently referred as an oligopoly, which is dominated by few key giants. In recent years the industry had witnessed a continuous pattern of various mergers and acquisitions. It was the case of international banks; many of them dissolved operations and merged with Brazilian banks. However some managed to grow bigger like Banco Santander, basically from Spain. Other major international banks are Citibank, HSBC, Credit Suisse, BNP Paribas, Morgan Stanley, ING, Goldman Sachs. Meanwhile the smaller and yet profitable domestic banks were being swallowed by the big ones.

It is not always a favorable condition for the banks as they are facing tough challenges like lack of skilled professionals, risk and fraud, technology constraints, labor cost, tough government policies and social stigmas. The banks are continuously reiterating their policies on a long term vision and to stand up for the upcoming world class events of 2014 World cup football and 2016 Olympics. Some investment banks along with some international banking giants have taken full advantage and are investing massively.

However, like every coin with two sides, the banks in Brazil have its other darker side too. The heavy taxes (interest rates, late payment fees…etc), limited access in the interior of Brazil, few players (reduced competition) and so on.

Here is a listing of few market giants (with a short description). For detailed information check the references at the last.
Banco Central do Brasil, the central bank of Brazil founded in 1964.  They are responsible for drafting policies, monitoring and evaluating the banking system. As of August 31, 2011, Central Bank had total assets of R$1.428 trillion (US$900.7 billion). Central bank has many subsidiaries/entities which SELIC, an entity of central bank, is responsible for all the interbank transfers. There are lots of entities associated with central. The complete lists with services are available at www.bc.gov.br

Banco do Brasil (BB), one of the largest bank in Brazil and biggest in Latin America n hemisphere. Founded in 1808, headquarter in Brasilia (capital of Brazil) and wholly managed by the Brazilian government with stocks being traded in São Paulo stock exchange. With 110, 000 employees, over 55 million customers, 17800 agencies, 45000 ATM's (largest network in Latin America) and operates in 23 countries with 45 agencies. During the last decade BB made huge expansion through massive acquisitions, the recent acquisition of 51% stake in Banco Patagonia (one of the largest bank in Argentina). BB is recognized for their social orientation programs, cultural and sports events.
[ 31/12/2011 - Total assets - US$526.6 ( R$981.230 billion ) | Total deposits R$442.386 billion | Shareholder equity - R$58.42 billion ] www.bb.com.br

Banco Itaú Unibanco, the largest private bank (second biggest bank in Brazil), financial conglomerate in the Latin America and is one among the 10 largest banks in the world by market value. It grown into a giant after the merger of Banco Unibanco with Banco Itaú  in 2008. It has over 5000 agencies, 30000 ATM's and more than 110,000 employees. It has operations in North America, Europe and Asia, headquarter in São Paulo city, Brazil. In the last years they had hugely invested in technology transformation, branding (marketing) and customer satisfaction. The blue logo in the orange band across the Brazil attracts customer attention. 
Itaú Unibanco owns Redecard, one of the largest card payment processor companies and has an alliance with Porto Seguro, Brazilian insurance giant. 
[ 2012 - Total assets - US$491.3 billion  | Net Income  US$7.8 billion | Revenue - U$57.8 billion | Market capitalization - R$179.6 billion ]  www.itau.com.br

Banco Bradesco, is one of the largest bank in Brazil, the largest card issuer with 90 million credit cards and 64 million debit cards, the first bank to launch internet banking in Latin America. It has 105,000 employees, 59 million customers, 13083 agencies, 49000 third party service points, 35000 ATMs. It has operations in North America, Europe and Asia. They had many acquisitions like Banco Mercantil, Banco IBI, BBVA, JP Morgan Fleming Asset and American Express operation in Brazil. Bradesco Seguros is their subsidiary and is based in São Paulo.
[ 2012 - Total assets - US$432 billion  | Net Income  US$5.8 billion | Revenue - U$48.9 billion] www.bradesco.com.br


Caixa Economica Federal, one of the biggest bank and the largest public bank in the Latin America and was founded in 1861 by then Emperor Dom Pedro II. It has 82000 employees, 38 million customer, 17000 agencies and 19000 ATMs. It received high popularity from the Brazilian audience through the lotteries and also controls other Brazilian lotteries.  The profits from the lotteries are utilized for enhancement of education and campaigns/promotion of sports.
[ 2012 - Total assets - US$305.7 billion  | Net Income  US$2.7 billion | Revenue - U$19.5 billion ] www.caixa.gov.br

The article is not a comprehensive and for detailed information refer the links below: